What is edm

Visuals are known to increase engagement levels and are easier for readers to scan than big blocks of copy. Remember to keep your email as uncluttered as possible. Our skilled IT experts can be involved in any stage of the development and execution of electronic communications. Utilising your data, our SMART system will automatically tailor your communications with variable templates, text and imagery to deliver customised messages to the right customer, at the right time.

It will also report on how many were opened, how many people clicked on a link, referred the email to a friend and importantly how many bounced. We can even bring our technical and production staff for expert consultation to make sure we meet your unique business needs. Our focus is always on understanding your business from your point of view.

So call us to organise a personal demonstration today! You must be logged in to post a comment. By admin. In News. Here are some examples of different email campaigns. Personalised messaging — With email marketing you can send truly personalised communications.

Calls to action- Make sure your call to action is at the top of your email. When the two are approached separately, they are managed by separate teams, each in their own respective bubbles, and the exchange of information between them is not as fluid as it could be.

This is certainly not in the advantage of your EDM marketing campaign. Centralizing the relationship between customer data and templates makes for seamless, intentional communication that adjusts to customer needs as they arise and empowers your EDM campaign.

Your emails need not lack anything in the least, with pinpoint accuracy and more personal engagement. Streamlining your email processes with CCM can go a long way to increase customer retention, sell other products, and raise brand awareness.

A single solution can bring together not just your email tools, but all of your communications solutions into one, for better internal processes, longer customer relationships, and higher profits.

Your EDM marketing campaign will be that much stronger for it. EDM marketing aims to build a relationship with the customer across communications. Moreover, companies must be ready to meet the specific needs of each customer, which means serving omnichannel communications. Some customers read emails exclusively on their smartphones, while others only on their computers.

The success of your EDM campaign depends on delivering the best possible content to each customer. To deliver on omnichannel marketing , your communications must be flawless whether they are accessed on smartphones, computers, tablets, or direct mail. Discover more about Omnichannel Communications. Combining your customer data and email services with CCM solution enables you to personalize communications.

You can give each customer the freedom to choose how they want to communicate. This is an essential stepping stone in your EDM marketing campaign because it helps you grow the customer relationship.

Building your EDM marketing campaign with CCM ensures that you categorize each request for personalized communications precisely and that the email sends are executed accordingly, at scale, with the correct information, and free from human error. Of course, a successful EDM marketing campaign goes beyond preferred communication channels.

Using CCM enables you to focus on customer engagement. This could specifically relate to the email journey. As a customer makes its way through the marketing and sales pipelines, you learn about which strategies in your EDM marketing campaign were most engaging and which were not.

You can trigger different approaches for different groups, or send different template styles for maximum appeal. Here are the benefits of Customer Journey Mapping. What appeals to your customers today might not tomorrow. You can track their preferences all the way from initial contact to when they become full-fledged advocates of your brand. It enables you to use the best possible strategies for each customer based on their previous behavior and track the results.

EDM marketing takes the traditional principles that made email marketing such an integral part of the customer experience and transforms them into a modern marketing miracle. We can help you excite and engage your customers using EDM marketing. Most email providers also provide the opportunity to split-test an email campaign. This means you can test different elements of an email to see what version generates the best results.

Testing can be applied the subject line, the content, the images and pretty much anything else. Read more about email split testing here. Another thing worth testing with your next email campaign is the best time to send for your particular audience. The best thing to do is to conduct your own email campaigns and take time to review the analytics.

This will give you the best indication of when and what device your customers prefer to receive your information. Find out more about the best time to send emails here. If you are ready to make a serious commitment to online marketing, then planning an EDM or email marketing strategy is one of the most cost-effective ways to generate results. Privacy Policy Contact us. Get in touch. What are EDMs and email marketing campaigns?

What are the benefits of EDMs and email marketing campaigns?