Who owns hasbro

Merupakan salah satu pembuat mainan terbesar di dunia, di atas Mattel. Hasbro memiliki merek dagang dan produk dari , Parker Brothers, dan , diantara yang lain. Diantara produknya adalah Transformers, G. Merek Hasbro juga menelurkan acara TV untuk mempromosikan produknya, seperti di jaringan , sebuah usaha patungan dengan Discovery, Inc.. Pada , itu juga merupakan perusahaan induk dari perusahaan media massa dan hiburan.

Hasbro owns the trademarks and products of Kenner, Parker Brothers, and Milton Bradley, among others. Among its products are Transformers, G. As of , it is also the parent company of mass media and entertainment company Entertainment One. Hasbro is de uitgever van het populairste bordspel ter wereld: Monopoly.

Het hoofdkantoor is gevestigd in Pawtucket Rhode Island. It's A Hasbro Toy! Nixon 's Family Assistance Plan which subsidized day care for working mothers. By , the company had ended the nursery chain. Hasbro also entered the cookware field with the Galloping Gourmet line based on a contemporary television cooking show.

With an attack of termites on the line's salad bowls, the line collapsed. Two new s toys were public relations disasters. One of the toys was named Javelin Darts which were similar to the ancient Roman plumbata.

On December 19, , the Consumer Product Safety Commission banned lawn darts from sale in the United States due to their hazards as a flying projectile with a sharp metal point causing multiple deaths. Both were recalled. While Romper Room and its toy line had continued success, Action for Children's Television citizens group considered the program as an advertising channel for toys.

Hassenfeld, becoming president. The company became profitable once again, but had mixed results due to cash flow problems from increasing the number of toys in the line to offset G.

Joe's declining sales. In , the G. Joe line was ended by Hasbro, caused by the rising price of plastic via its raw material and crude oil's increasing prices. That same year, Hasbro acquired Peanuts cartoon characters licensing rights. With the financial situation poor, Hasbro's bankers made the company temporarily stop dividend payments in early The toy division's losses increased Harold Hassenfeld's resentment regarding the company's treatment of the Empire Pencil subsidiary as Empire received lower levels of capital spending to profits than did the toy division.

As a solution, Hasbro spun off Empire Pencil in , then the nation's largest pencil maker with Harold trading his Hasbro shares for those of Empire. Stephen then became both the CEO and chairman of the board. Between and , Stephen reduced the Hasbro product line by one-third and its new products by one-half.

Hasbro focused on simple, low cost, longer life cycle toys like Mr. Potato Head. Hasbro thus stayed out of the electronic games field which went bust in the early s. In , Hasbro revived its G. Joe line—with the help of Marvel Comics —as an anti-terrorist commando based on current events.

The company launched the successful Transformers toy line along with a children's animated TV series two years later. In , Hasbro produced another successful toy franchise, My Little Pony. Hasbro paid Warner with 37 percent of its own stock—paid into a Hasbro executive control voting trust—and also received a cash infusion.

That same year, the company then the nation's sixth-best-selling toymaker acquired the Milton Bradley Company then the nation's fifth bestselling toymaker , bringing The Game of Life , Twister , Easy Money and Playskool into the Hasbro fold and transforming Hasbro into Hasbro Bradley.

However, the executives clashed and Shea left after a few months, and Stephen and Alan returned to their previous positions. A year later, the company changed its name again to just Hasbro, Inc. Hasbro won the suit. In the mids, Hasbro moved past Mattel to become the world's largest toy company. Initially posting strong sales, Jem plummeted and was withdrawn from the market in Hasbro followed up in with Maxie, a Barbie-sized blonde doll, so Barbie clothing and accessories would fit.

Maxie lasted until Under Alan's initiative in the late s, Hasbro moved to increase international sales by taking US market failed toys overseas and selling them for as much as four times the original price. Alan succeeded Stephen as chairman and CEO. In , Hasbro purchased Tonka Corp. Milton Bradley and Parker Brothers were merged into one division.

Alan moved to expand Hasbro overseas with new units in Greece, Hungary, and Mexico. Alan saw the Far East as an important market in which to expand. During World War II Henry's younger son, Merrill Hassenfeld, acted on a customer's suggestion to make and market a junior air-raid warden kit, which came complete with flashlights and toy gas masks. By , as demand for school supplies tapered off, the company had become primarily a toy company, although it continued its large, profitable pencil business.

Also during World War II, the company ventured into plastics, to support its toy-making, and was forced, due to labor shortages, to reduce employment to After the war Merrill Hassenfeld began marketing a girls makeup kit after seeing his four-year-old daughter play with candy as though it were lipstick and rouge. In , the company introduced its still-classic Mr. Potato Head, the first toy to be advertised on television.

In Hassenfeld became a major licensee for Disney characters. Henry Hassenfeld died in Merrill Hassenfeld then assumed full control of the parent company, while his older brother Harold Hassenfeld, continued to run the pencil-making operations.

Merrill Hassenfeld's succession was logical given his interest and expertise in the toy business, but it also marked the beginning of an intramural rivalry between the two sides of the company; Harold Hassenfeld would come to resent the fact that the pencil business received a lower percentage of capital investment even though it was a steadier performer and accounted for a higher percentage of profits than toys. In Hassenfeld Brothers Canada Ltd.

Hassenfeld Brothers seemed to defy the vagaries of the toy business in the early s, when it introduced what would become one of its most famous and successful product lines. Joe in when a licensing agent suggested a merchandise tie-in with a television program about the U. Marine Corps called "The Lieutenant.

Joe, a foot-high "action figure" with articulated joints. In its first two years, G. The company changed its name to Hasbro Industries in it had sold its toys under the Hasbro trade name for some time--and went public. Only a small portion of Hasbro stock went on the open market, however; the majority stake remained in the hands of the Hassenfeld family. At the same time, Hasbro decided that it could no longer ignore the public's growing disapproval of war toys, which was fueled by disillusionment with the Vietnam War.

In G. Joe, still the company's leading moneymaker, was repackaged in a less militaristic "adventure" motif, with a different range of accessories. Also in , the company acquired Burt Claster Enterprises, the Baltimore, Maryland-based television production company responsible for the popular "Romper Room" show for preschoolers. Burt Claster Enterprises had also begun to manufacture a line of "Romper Room" toys.

The s ended on a turbulent note for Hasbro, providing a foretaste of the decade to come. In Hasbro decided that it had to diversify, and it opened a chain of nursery schools franchised under the "Romper Room" name.

The company hoped to take advantage of President Richard M. Nixon's Family Assistance Plan, which subsidized day care for working mothers. Running the preschools was a very big mistake. Another ill-fated diversification move was Hasbro's line of Galloping Gourmet cookware, which sought to capitalize on a contemporary television cooking show of the same name. That venture literally fell apart when termites ate salad bowls stacked in a warehouse. In addition, two products from Hasbro's line turned into public relations disasters: Javelin Darts were declared unsafe by the government, and Hypo-Squirt, a water gun shaped like a hypodermic needle, was dubbed by the press a "junior junkie" kit.

Both products were promptly removed from the market. The continuing success of "Romper Room" and its related toy line proved to be a bright spot for Hasbro, although the company came under fire from the citizens group Action for Children's Television, which accused the program of becoming an advertising vehicle for toys. Hassenfeld, became president. Hasbro regained its profitability but floundered once again later in the decade.

Poor cash flow accounted for some of the problem, but the company's underlying mistake was casting its net too far and too wide in an effort to compensate for G. Joe's declining popularity. Hasbro discontinued G. Joe in because of the rising price of plastic, which was caused by rising crude oil prices. The financial situation became serious enough that Hasbro's bankers forced it to suspend dividend payments in early The toy division's poor performance fueled Harold Hassenfeld's resentment that the Empire Pencil subsidiary continued to receive a smaller proportion of capital spending to profits than did the toy division.

The dam threatened to burst in , when Merrill Hassenfeld died at age Stephen Hassenfeld was chairman Merrill Hassenfeld's heir apparent, but Harold Hassenfeld refused to recognize Stephen Hassenfeld's authority. The feud was resolved in , when Hasbro spun off Empire Pencil, which had become the nation's largest pencil maker, and Harold exchanged his Hasbro shares for shares of the new company.

At the same time, Stephen Hassenfeld became the toy company's CEO and chairman of the board, and dedicated himself to turning Hasbro around. Where it had once been overextended, the company slashed its product line by one-third between and , while its annual number of new products was cut by one-half. Hasbro also refocused on simpler toys, such as Mr. This conservative philosophy precluded Hasbro from entering the hot new field of electronic games, as did the fact that it could not spare the cash to develop such toys.

The decision to stay out of the market was vindicated in the early s, when the electronics boom turned bust and shook out many competitors. Perhaps the most important event in Hasbro's revival was the return of G.