Who is content editor

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A content editor who copies and pastes a Google image into their website is probably breaching the photographer's copyright. This may apply even if they link to or reference the image in question. A professional content editor knows how to sift through the wealth of web content and finds the best stock images and video their clients can legally use. They also sometimes use an editing tool or special software to create these images, for example, Canva. And they will know where to go for help, for example, a content creator podcaster, YouTuber etc.

A professional content editor doesn't think solely in terms of words. They also add images, video, audio and various forms of multi-media so that the webpage in question is engaging. Most professional web publishers maintain a style guide or refer to commonly used style guides like AP. A content editor will refer to this style guide when laying out or updating a webpage and ensure it's compliant. For example, a website style guide may dictate that all headings should be in Title Case and not sentence case.

In this case, they will amend any headings to title case if they're incorrect. A good content editor will also evaluate the improve the readability of a piece of content before pressing publish. A content editor also checks that each article contains all the relevant information for people with visual or other impairments. Typically, they'll add alt tags to images and videos and write captions, as per the latest W3 accessibility guidelines.

They will also flag or fix content on-page that's hard to read or understand. A good webpage connects to other resources on the same topic, either on the same website or elsewhere. Similarly, a webpage may lead visitors further down the funnel towards buying a product or service. A professional content editor will add these types of links, check they work and ensure they're relevant.

If a content editor is working on an article, they will check the article in question surfaces the primary keyword appropriately. For example, they will add this keyword to the:. Optimizing an article for search is a particular skill set that typically requires someone with SEO knowledge.

However, a content editor can follow the basics once they have a checklist and some relevant information. Content editing describes preparing text, images, audio and video for publication, usually online. Copy editing describes editing lines or sentences in a manuscript or early draft for concision and clarity.

Develop a basic understanding of SEO and how to create or use media for the web. Think in terms of checklists and procedures. Content Editors work with marketing and graphic design departments closely to create an overall positive user experience.

They may also produce material for publication, so they must possess excellent writing and editing skills, as well as understand the special considerations for writing for the Web and the wide variety of devices that can access the Internet. This position requires good communication and interpersonal skills to work effectively with all the team members it takes to create websites.